Ascendum enabled the first-ever digital selection process for KBC,
India’s take on “Who Wants to Be a Millionaire”.
Auditions were conducted on the SonyLIV app and saw a 4x increase from last season.
Kaun Banega Crorepati 12 selection process has seen unprecedented participation compared to previous years. With the lockdown in place, the audition for the Amitabh Bachchan-hosted show was conducted digitally on the Sony LIV app. The platform has now shared that it witnessed more than 3.1 crore initial audition entries, and a 42 per cent jump in participation this year.
The auditions were conducted digitally on a single day via the SonyLIV app this season. These auditions saw more than 12,000 participants, which is four times the participation compared to last season.
Amogh Dusad, Programming and New Initiatives, Digital Business, Sony LIV, said in a statement, “The auditionees for the exclusive digital selection process for KBC were at an all-time high. A 3X increase in the participants signifies the yardstick of our user engagement on the SonyLIV app and the evolving preference for digital mediums amongst users. The process enabled us to reach out to a wider cross-section of the audience while innovating with the second screen initiative.”
Content source : Indian Express.